Sephora Accelerate Program 2025

Sephora Accelerate is a brand incubation program dedicated to building a community of innovative, inspirational brand founders in beauty. With a focus on founders who are people of color, in line with their commitment to the 15 Percent Pledge, Sephora’s goal is to ensure there are brands in the beauty industry representative of the colors, races, and ethnicities that make up the Americas.

Founders will embark on a six-month journey where they’ll gain the necessary skills to build and sustain a successful business through consistent, cohesive, and ongoing support backed by digital and in-person resources with content and curriculum directly correlated to helping founders succeed at Sephora.

In addition, brands will have the unique experience of building a heart-and-soul connection to our community and its ecosystem, as well as the opportunity of a lifetime—launching with Sephora, the world’s largest beauty retailer.

Benefits of Sephora Accelerate

• As an Accelerate brand, you’ll learn directly from industry experts, beauty brand founders, Sephora leaders and gain access to a host of resources to optimize your retail readiness and boost your brand.

Check : Institute for Advanced Study (IAS) Fellowship 2025

Eligibility for Sephora Accelerate

• Applicants must lead a North America-incorporated beauty brand company;
• Be founded or co-founded by a person who is at least 18 years old and
• Must be an early-stage brand not yet widely distributed.
• If selected, you must be able to attend the program in its entirety (6 months; January-June).

Selection Criteria

• There are a variety of criteria the team uses to make the final selection including, but not limited to:
  • Vision: Do you have the passion needed to make your business successful?
  • Innovation: What is differentiated about your brand or product? What can you offer clients that they currently cannot find elsewhere?
  • Product: Do you have a working prototype that has been iterated on at least once to incorporate user feedback? (I.e., product sample, goop.) and/or have proven interest in your product (i.e., sales, customers, etc.)

Brands will be notified via email whether they’ve been selected or not.

Also Check : JournalismAI Innovation Challenge 2024-2025 (Funding available)

Application

In the application you’ll be asked to respond to questions around eligibility, tell them more about your brand, record and submit a short video, and be prepared to share product samples if asked.

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